🐕 3 GOLDEN NUGGETS FRIDAY 🐕 - Austin's Favorite Tactical Insight For Fast Growing Pet Brands.
#1 🐕
The businesses that scale are REALLY good at these 7 levers.
#2 🐕
We need to remember that since the IOS14 update, creative is the dominant factor of success on Meta.
The days of media buying tactics are over. This is not only industry wide consensus but also something that is confirmed by Meta themselves.
Keeping that in mind, our account structures should reflect that.
Broad Targeting. Simple/consolidated structures, and nothing more.
#2.5 Sponsor S/O: Don't have time or energy to be making new content for your pet brand?
Get a starter 4-pack of high converting video ads from real pet parents.
#3 🐕
Need a tool to make data driven decisions?
This tool has been helpful for us.
Those are my favorites. Which one did you like best?
austin
p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!
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p.s.s [sell more pet products with fresh creative] pet creative